The site has a total of 1.32 billion users at present, and the people are joining the social network at a rate of 14% year over year. One important thing that has emerged is that 399 million or about 30% of the site’s total user base are logging in from their mobile devices, with several more apparently on the way as mobile registered growth of 31% in the last year. This is clearly demonstrated in the company’s quarterly profits as it registered a 61% rise in revenue to USD2.91 billion, much above the Wall Street analyst predictions with earnings of 42 cents per share for the second quarter, which ended June 30. The major portion of the company’s Facebook’s quarterly revenue is generated from advertising, which is 67% more than the year-ago period, with a whopping 62% of ad revenue coming from mobile devices. Facebook executives are planning to capitalize on video-based advertising to increase the company’s revenue, and at the same time likely to keep operating in an aggressive “investment mode” through 2015 on the heels of the recent Oculus Rift and WhatsApp acquisitions.
