With the Korean Samsung leaving no second whereby it is not pulling its ropes tight, Apple needs to take the value of sizzling up its products with innovation. With Samsung Galaxy III innovations could not just be re-defined, but could well be refined. Multi-windows, no-sleep space for the phone and the sexy S-Beam, Samsung could indeed come out with another wonder kid on the block. With competition in such style, Apple would indeed have to pump in more life to stop fans from taking the Samsung route.