The BBM app has already been launched Android and iOS by the company before the invite-only beta even began on Windows Phone. There have been large requests by the users to bring this messaging service to Microsoft’s small, but growing, mobile platform. John Sims, president of global enterprise services at BlackBerry, has been quoted saying that “As the popularity of BBM continues to grow, we are thrilled to have the opportunity to expand its availability to the Windows Phone community. The BBM app for Windows Phone shows our commitment to supporting cross-platform capabilities, and we are excited to be working with Microsoft to deliver a new level of collaboration to the Windows Phone platform.” Meanwhile, Bryan Biniak, vice president and general manager of developer experience at Microsoft, said that “We are intent on bringing the most popular application experiences to Windows Phone, and with BBM, we are pleased to bring many of its top features to the Windows Phone platform. BBM on Windows Phone brings our customers the secure, easy-to-use messaging experience they demand, and we expect that new features will roll out in the months to come.”
