HP is betting big on its ultrabook line up . The computer giant is anticipating 15-20% PC sales to come from its ultrabook line up by the end of next year. HP has pinned such high hopes from its high-end notebook segment because the mobile addicts are looking out for lighter and faster devices. “We expect that by the end of 2013, 15-20 per cent of our volumes will be that of Ultrabook and by 2014-end, it should be around 40 per cent. We have a strong lineup of products and across price points, which we think, would be a crucial factor,” HP India Vice President and General Manager (Printing and Personal Systems Group) Rajiv Srivastava said. At present, ultrabooks comprise less than 10 per cent of shipments for HP India, he added. Ultrabooks have created a market of their own and have proved to be profitable due to their huge margins. These sleek notebooks are priced between Rs 40,000 to 1 lakh depending on their configuration Almost all the biggies Dell, HCL InfosystemsBSE 1.38 % and Toshiba have their products in the category and plan to add more products in the coming months. “Currently, the contribution of ultrabooks to the overall notebook market is low. Its also a function of popularity and pricing. As more people go for ultrabooks keeping in mind the functionality and more affordable devices come out, the
