At the end of 2011 Google Play had nine million downloads. And the store attracted a billion downloads in 2010. It is now not far from the App store’s 30 billion downloads. Google is celebrating the mark by offering discounts on games from developers such as Gameloft, EA, Rovio, Runtastic and Full Fat. They are also offering discounts on download of movies, books, albums and magazines. This achievement at Google Play is a reflection of the development of the Android market. While there are 550,000 apps for iOS devices, there are 440,000 apps for Android devices. 

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