The recent decision of Research In Motion to rope in film actor Ranbir Kapoor as its brand ambassador in India is highly commendable. The decision comes at the most crucial time when dwindling state of RIM’s market share doesn’t seem to improve. Ranbir Kapoor has huge fan following in India and his endorsing the BlackBerry products across various platforms would add a lot of value to the brand. Speaking on roping in Kapoor as the face of BlackBerry , Sunil Dutt, Managing Director, Research in Motion (India), said, “Ranbir is a epitome of enthusiasm, exuberance, persistence, excellence, fun, youthfulness, innovation and connecting with people and these are the exact qualities we want to offer to our customers. We admire that we have a great harmony. Moreover, we admire the fact that he is not only the face of contemporary Indian Cinema but he is also someone who represents the ideal source of inspiration for the youth of the current generation.” Ranbir Kapoor has shown quite a lot of excitement in being the part of RIM. He told The Pitch “ BlackBerry is known for its unique and powerful communication experience; an experience that I have relied on over years to stay informed and connected to things that matter so closely to me while on the move. BlackBerry is a brand that has a legacy of bringing innovative products keeping in mind the Indian market and I am keenly looking forward to this association”.
