Apple’s initial ad, ‘Get a Mac’ campaign clearly pointed out why Windows was off the beam and why users should buy a Mac. However, the Cupertino Calif.-based firm stopped these popular ads soon after. Later on, all Apple ads for the iPod, iPhone or iPad, highlighted their own device and its features with no comparisons with rivals. Apple’s iPhone ad shows the smartphone’s FaceTime feature, where a son shows his father his granddaughter for the first time. These simple and short ads were effective and easy to understand. Also the advertisement for iPad came out with a clear focus, which was on iPad specific apps in the App Store. Let’s look at the latest ads by Microsoft. The focus in these ads is on Windows 8 and Windows RT against the iPad. There’s no sight of Surface Pro and Surface RT. But there’s an Asus VivoTab Windows 8 tablet vs. an iPad in one commercial and a VivoTab Windows RT tablet vs. an iPad in another. Microsoft shows how Windows 8 and Windows RT are different from the iPad. Along with confusing users with two different Asus tablets, which look the same, the ads have only given the iPad some free publicity. Samsung also claims that its smartphone is superior to the iPhone. The ad shows a lot of Apple fans, waiting in line to bag the next Apple product. Again, this puts the highlight on how so many people lineup and wait for the launch of Apple products. The ad shows off the features of Samsung smartphones while focusing on old and not-so-cool people trying to do the same thing on an iPhone.
