Apple has expended over half a billion in the development of sapphire crystal display for its new release, the iPhone6 that won’t bear a scratch even when brushed against concrete surface. Sapphire glass is 2.5 times harder than Corning Gorilla Glass. The sapphire glass can break concrete without leaving any scratch on it. The Sapphire crystal has been used in iPhone 5s but just on the lens of the rear camera and Touch ID button  Apple has paid GT Advanced Technologies $578 to enhance the production of its next gen iPhone series. A scratch resistance display would give the iPhone 6 a competitive advantage over its contemporaries. But this could set the price of iPhone 6 very high.  With the launch of iPhone 5, the profit margin declined as the new specs of the phone added to the expense, yet the price of the iPhone 5 remained unchanged. But with iPhone 6 analyst are expecting host of new features which will increase the bills of material cost too.  The phone is all set to release in the mid of the 2014.The fans of iPhone weren’t happy to see the changes in the iPhone 5c and 5s as they expect a better hardware upgrade. The expected iPhone 6 will come in the middle of 2014 and will come with larger screen and slick wraparound screen.   Forbes updated that iPhone 6 may sport a manmade sapphire crystal display which will make the display scratch resistant, but will eventually increase the expense. Bloomberg stated that the device will feature a curved screen which will enhance the surface area of the phone without adding much the overall breadth of the gadget. While Apple is resistant to join the phablet segment like its rival, the company has released the gigantic untapped potential in the next gen iPhone      

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