The ads have a really catchy background tune and show the screen being clicked, tapped, and swiped to showcase various games, apps and videos on the iPhone. The “Brilliant” ad shows the iPhone being used to pay for coffee using the Passbook app, the advanced math calculator app MyScript and the new Hue Lighting app with which the phone dims a lamp too. The “Discover” app showcases the Apple Maps app and an app that lets users tune guitars using the iPhone, in addition to finding new places around town for entertainment.
