“Samsung has a tough row to hoe against the likes of Canon and Nikon in the camera brand equity landscape,” said Liz Cutting, senior imaging analyst at research firm NPD Group. “Yet as a brand known more in the connected electronic device arena, Samsung has a unique opportunity to transfer strength from adjacent categories into the dedicated camera world.” The Galaxy Camera is equipped with 65 editing features. You can click, cut, crop and give artistic touch to your pictures. This scintillating camera from Samsung also lets you organize your photos in folders and suggests deleting the out of focus pictures. You would never lose your picture as it gives your picture an automatic back up. “Our camera business is quickly evolving… and I think it will be able to set a new landmark for Samsung,” J.K. Shin of Samsung Company said at a launch event in Seoul. “The product will open a new chapter in communications – visual communications,” he added. The camera has already got good reviews from US and Europe markets where it was up for sale in the beginning of this month.
