Moreover, the market is warming up to welcoming Samsung Galaxy SIV (Releasing in April). In such a scenario, BB could have indeed set a strategy to make a mark. Joshua Topolsky from  verge expresses,  “No one could argue that there’s a ‘killer app’ here. Something that makes you want or need this phone because it can do what no other phone can do. That’s not the case.” Moving over the availability issue that has let USA down, India– slated as the second biggest zone for market sales in the gadget sector—might not be beaming with the BB Z10. Why so? Look at the price tag and you would know why! ($200 for a two year contract) Anshul Gupta, leading industry analyst, Gartner said, “The Z10 launched yesterday is obviously a high-end product and India is not a market at that price point.”

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