Samsung Galaxy products had taken market by storm and there is a lot of advertising behind it. Samsung knew from very beginning that to go up against a product like Apple iPhone they would be required to invest heavily in the promotion of their products. It turns out that Samsung has invested $402 million in the advertising of Galaxy Smartphones whereas Apple has spent $333 million in advertising their products. According to sources in the past year telecom sector has spent upto $8.66 billion in advertising, out of which the major share is of wireless phones. Looking at the amount of money spent by Samsung on advertising , it won’t be a surprise if Samsung Galaxy s4 sells like a hot cake and reach the 10 million mark as predicted.
